The Project to Open a New Tesco Superstore Case Study

The Project to Open a New Tesco Superstore - Case Study Example In order to conduct stakeholder analysis for opening new Tesco superstore, the researcher will use Mendelow’s (1981) Matrix. For sake simplicity and preciseness, UK based operation of Tesco superstore will be used as reference point. UK based customers and local society members who will buy food items and grocery items from Tesco superstore. These stakeholders will show interest in the project because opening a new store will increase their convenience for shopping. Their motivation to support the project will be directed by the desire to shop quality food items, chance to get associated with the Tesco brand name etc. Project workers, Suppliers of raw material. These stakeholders will show interest in the project for monetary interest, opportunity to get financial benefit by signing the long-term contract with the company. Their motivation to support the project will be directed by business benefits, remuneration, and higher supply margin. Top-level managers, of Tesco superstore, project managers, and government. These stakeholders will show interest in the project due to political reason, earning corporate tax, monetary compensation for project completion and annual salary. Same reasons will motivate these stakeholders to show green signal to the project. Financial institutions who lend the money to the project, social activists, and local community members. The will show interest in the project for financial and environmental sustainability reasons. Motivation to support the project will be directed by environment sustainability assurance from Tesco, assurance timely repayment of debt with additional interest, good corporate social responsibility (CSR) reputation of the company. In such context, it is suggested to Tesco superstore to use multiple communication channels to communicate the project scope top stakeholders and also engage stakeholders (Jugdev, 2012).

Offshoring Paper Essay Example for Free

Offshoring Paper Essay This article talks about a trend that started as far back as the 1980’s when companies began sending many jobs abroad mainly because of cheap labor. However, that trend is quickly changing. Companies are discovering that the wage gap is narrowing and many of the disadvantages are now starting to outweigh benefits of sending jobs abroad. One of the points mentioned in the article is that wages in china have risen 10-20% in the last 10 years, whereas wages in America and Europe have remained about the same. Also, another disadvantage of send production abroad is that shipping can be very expensive. In recent years shipping costs have gotten higher such that the cost of producing elsewhere and shipping to the US is no longer as cheap as it used to be. The time factor is also a big issue. Many times transit takes as long as six weeks which makes it hard for companies to fulfill their orders in a timely manner. In conclusion, the article makes a note that a lot of companies are now rethinking their decision about going offshore. Opinion Most of the companies went offshore to save money, and I can see where they are coming from after all the whole goal of having a business is to make profits however in my opinion many of the companies did not take the time to properly analyze the other costs involved in moving jobs offshore. Many also forgot to consider how it will affect the quality of their service when it comes to shipping time and sometimes the quality of the product. I am very happy that many jobs are coming back and I think the government needs to do more to encourage the companies. They should offer tax reductions where necessary so that America will be able to compete in the global market. I also like the point the article makes, that just because companies are tending towards reducing offshoring does not mean they will be less global, infact distributing their activities more evenly around the globe will make most companies more efficient.

bank failures Essay -- essays research papers

http://www.worldnewsstand.net/2001/article/bank_failures.htm Bank Failures We have written before about the remarkable ability of banks to create money when making loans, and of their equally remarkable ability to multiply these newly created-from-nothing bank deposits via fractional reserve banking. What we have written is true, and easily verified. But banks fail! That fact is equally true, and easily verified as well. How can we reconcile these apparently contradictory facts? If banks can create, and multiply, money, how can they fail? Could your business fail if what you made was, literally, money, or what people took for money? The qualifier is important. It is what people assume about money that makes modern banking possible. The Federal Reserve itself points out that it is the people's confidence that make paper devices serve for money. Belief (i.e., "credit") is what keeps the system going. Psychology is everything. If modern money is an illusion, then bank failures are an important means of reinforcing that illusion. Consider the alternative. If a bank made loan after loan, and these loans were not repaid, and the bank continued to do business year after year with mounting millions of bad loans on its books, wouldn't that look odd? People would question how the bank could continue to thrive despite so many bad loans. Would they maintain their confidence in the system if the banker cheerfully admitted that he made those loans by simply crediting the borrower's account, and that to do so cost him nothing? Some might wonder why the bank would not honor checks written on insufficient funds, if the banks create those funds from nothing. Corporations which are unable to meet their financial obligations to banks might wonder why they must work to repay the bank for something it got with a flick of a loan officer's pen. No, it is important, if confidence is to be unshaken, that banks appear to be like other businesses, when, of course, they are nothing like other businesses. This means that banks must be allowed to fail, even though they are the source of modern money. Failure occurs when liabilities outweigh assets. What are a bank's assets? The IOUs of its customers. Its liabilities are their deposits. If a customer has borrowed a million dollars from the bank, and given the bank his IOU for that number, the bank has a million dollar asset---un... ...op out of school and go to work? Will he face charges for check-kiting, or counterfeiting? It doesn't seem likely. The illusion can be maintained without such extreme measures! John Maynard Keynes put it succinctly: "If, however, a government refrains from regulations and allows matters to take their own course, the worthlessness of the money becomes apparent, and the fraud upon the public can be concealed no longer." Expect to see more bank failures as the economy declines. Otherwise, the worthlessness of the money might become apparent! Sorry this article is so long but I thought it was a great article and wanted to share it. It makes some great points about loaning money to the government and the fact that when you loan the money them they rarely re-pay the principle, so they have to continue to pay the interest payments. It also goes into some detail about the relationship between the government and banks. The government doesn’t want to see banks fail because they want their sources of money to be strong. I also like the way this article describes how banks fail. It gives some good examples about those banks that fail due to bad debts and non repayment on loans.

Arguments For ‘Invitation To Treat And An Offer’

The English Law on the formation of contracts generally requires there to be an offer and a matching acceptance. The offer must set out and refer to the object for sale and all the important terms of the contract. The acceptance must indicate agreement to all the terms of contract. If it does not do so, the acceptance will be regarded as a counter-offer which is capable of rejecting the original offer, thereby making it incapable of acceptance later (Hyde v Wrench (1840) CC 49 ER 132).There are two offers, the one made by Susan through the advertisement on the 1st of March and that of Alice in response to the initial offer on the 27th of March that amounted to a counter-offer. There is also the issue of the application of the postal rule and its limitations in the case of Tahir, the issue of instantaneous communications and when the revocation of an offer becomes effective in the case of Emma and its rules.In Tahir’s case, the letter and enclosed Cheque he sent on the 27th of March would have been the most preferable choice of acceptance because the general postal rule would have applied easily which allows the effectiveness of a posted acceptance to start right from when it was posted, so as to enhance the effectiveness of businesses, if they can start working farther on the assumption that there is a binding contract between both parties as in Adams v Lindsell (1818).But, the fact that Susan defined the terms of the contract by stating the modes of acceptance and payment that was acceptable, which does not include a letter or a cheque makes the postal rule ineffective on Tahir’s letter, as it is unacceptable. Although, sending a letter as a form of acceptance was reasonable; there is no binding contract between Susan and Tahir because of the definition of terms and conditions of the offer. 2 Alice’s letter on the 27th of March is a counter-offer which is capable of rejecting the original offer.If Alice had not altered the terms of the off er, which resulted in an offer of her own, The letter would have been an acceptance, and the usual rule when a letter of acceptance is sent in reply to an offer is that the acceptance takes effect on posting, ensuring there is a binding contract. However, this postal rule has no application here, since; the case of Holwell securities v Hughes (1974) makes it clear that the rule can be avoided by a specific request in the terms of the offer according to LAWTON L. J â€Å"Now in this case, the â€Å"notice in writing† was to be one â€Å"to the intending vendor.†It was to be an intimation to him that the grantee had exercised the option: he was the one who was to be fixed with the information contained in the writing. He never was, because the letter carrying the information went astray. The plaintiffs were unable to do what the agreement said they were to do, namely, fix the defendant with knowledge that they had decided to buy his property. If this construction of the option clause is correct, there is no room for the application of any rule of law relating to the acceptance of offers by posting letters since the option agreement stipulated what had to be done to exercise the option.On this ground alone I would dismiss the appeal†. Considering, the email Alice sent on the 28th of March, which would have been the most suitable form of acceptance as at that time, although it was sent on Friday, it was out of office hours and so Susan is unable to read it, therefore the acceptance was not communicated as the instantaneous communications rules requires as in Entores v Miles East Corp. It is generally agreed that the instantaneous communications will cover the email, and so the time of communication, rather than the time of sending, is the relevant time.Applying this rule to Alice’s email, the email has no effect because as at the time it was communicated the offer was no longer capable of acceptance. Alice has no binding contract with S usan because her letter was a counter-offer and the email was communicated when the offer was already withdrawn. The case law on revocation of offers establishes that offers can be withdrawn at any time prior to acceptance (Payne v Cave (1789)), provided that the withdrawal is communicated to the offeree.The latter point is reinforced by the decision in Byrne v Van Tienhoven (1880), which concerns the revocation of an offer by telegram. Applying this to the dealings of Emma and Susan, If Susan received Emma’s email before the revocation was published in the papers, the revocation will be ineffective, and there will be a binding contract. This assumes, however, that the advert is deemed to be  communicated to Emma as soon as it was published and available to read on the 29th of March, because the information in the advert is sufficient notification to Emma that Susan has withdrawn the offer.Although, Emma may want to argue that the offer was open until the 31st of March, the refore they have a binding contract. This is not so, using the case of Routledge v Grant (1828), in which it was held that a promise of this kind will not generally be binding. The reason is that the promise will generally not have provided any consideration for the promise.If Susan had been given any amount of money or valuable in return for keeping the offer open until the 31st of march, then consideration would have been provided, and she would be bounded to her promise but in the absence of such she is free to withdraw the offer anytime. Therefore, Emma’s email has no effect because, she bears the responsibility of reading the revocation in the paper as Susan has taken the most reasonable form of communicating the revocation in this case. In conclusion, there is no binding contract between Susan and the other parties.

Many Of The Characters In Of Mice And Men Have Dreams Essay

John Steinbeck wrote the novel â€Å"Of Mice and Men† in 1937. The settings were personally related to the author himself. The Novel is set were he originally came from, around Salinas, California. It was written during the great depression which not only effected America, but Europe as well; however the novel only focuses on America. Steinbeck had his reasons for writing about it. He wanted to show the reality of the great depression as it struck everyone in different ways. He used realistic characters that represented the main groups of people living in America and what effects took place according to their status. One of the biggest problems was that twenty-five percent of the whole population was unemployed, leaving a mass of civilians to roam the streets, desperate to survive by any means. Others were forced to become itinerant workers. George and Lennie, the main characters, are two ranch workers. They are prime examples or itinerant workers due to the economic disaster they faced. They had slight difficulties maintaining a job as Lennie has a mental and almost physical disability. His child-like mind didn’t allow him to correspond well with his beastly physicality. This means he is unaware of how brutal and uncivilized his actions may be. It’s what always got him in trouble and George was the one always defending him. All they had was each other. As Itinerant workers they travelled far in search of work as did many others who were desperate to earn enough money to survive or perhaps support their family. They pretty much had no choice if they wanted to live. Work on a ranch did’t always pay well ; however, the workers were provided with the necessities which had already cover a lot of costs such as a roof over their head, cooked meals, bathing facilities, so they were grateful. All those small things are the things that are taken for granted, but to those times they were valued and appreciated. Whatever salaries they received at the end of each month they would send home to their families or spend it all on a cat house (prostitute house) and start all over again. George and Lennie had other plans which differentiated them from the rest. George and Lennie both shared a dream. Besides the fact that their relationship status was quite rare, the dream made it that little bit more special. Most people travelled alone and just had their minds set on surviving. George and Lennie had their hearts set on bigger things. â€Å"We could live off the fatta the lan’,† a quote used constantly by both George and Lennie. They are implying that they want to buy land in which they can live off everything they grow so they won’t have to rely on any one to survive. It’s a big change from working for someone to working for yourself; it’s more satisfying knowing they can do what they want for themselves. â€Å"We’ll have a big vegetable patch and a rabbit-hutch and chickens. And when it rains in the winter, we’ll just say the hell with going to work!† Their dream gets deeper with endless wants; to them it’s almost like an obsessive fantasy. However, their dreams are still realistic compared to a modern day dream which tends to be more selfish and greedy. A sense of freedom is what they are after which is highly understandable and admirable. Lennie also has an obsession with â€Å"tending rabbits†. Again his child-likeliness is getting the better of him; then again all children look forward to particular things they enjoy. Their dream is like a private sanctuary in their minds, an escape from reality, the one thing that no one can take from them. It’s their goal, the one thing that keeps them motivated to carry on. â€Å"Come on, George. Tell Me. Please, George. Like you done before.† George tells their dream like a story out of a fairytale to satisfy Lennie’s childish behavior. Lennie also repeats his sentences as a sign of enthusiasm. The dialect used gives quite a clear impression of what they sound like and helps to visualize their words and actions. What is said is written quite different from how we would write and speak today, so it emphasizes on how long ago this took place. The Ranch consists of more than just workers and one dream. George and Lennie weren’t’t alone; there were others with different occupations and completely different dreams. George and Lennie’s dream later developed into a larger dream including one other member. Candy, a former worker, who had lost his hand on the ranch so he wasn’t much use. He was aware that it wouldn’t’t be long until he would have no were to go, he was only getting benefits for his loss on the ranch, and no one wants a useless worker hanging about. When Candy over hears George going into story mode, he was overwhelmed knowing that there was some hope. â€Å"You know where’s a place like that?† and â€Å"How much they want for a place like that?† showed Candy was deeply interested by asking questions. Candy was interested by all of this because his life was slowly passing by and he was still not doing anything about it. So this dream of having a ranch and not working for somebody was a big eye-one for candy and seemed very interested in the dream. He stated obviously that he’s interested by saying, â€Å"S’pose I went in with you guys† and shows us how desperate he is by offering â€Å"three hundred an’ fifty bucks† which was more than half of the overall payment required. Just to sweeten up the deal even more he adds, â€Å"†¦I could cook and tend the chickens and hoe the garden some.† And â€Å"I’d make a will an’ leave my share to you guys in case I kick off,† Candy chose his words carefully letting George know it will benefit everyone rather than it being a selfish gesture. Just to make sure they kept him in he used a very short but never the less a very effective emotional line, â€Å"When they can me here I wisht somebody’s shoot me.† Automatically they feel sympathetic towards him because he lost his hand and his best friend, the dog. It was after that conversation that Candy gained hope after all. However, a serious incident occurred which lead George to kill Lennie for the good and safety of others. He gave up on the dream and decided to become a part of what everyone else already was. â€Å"then – it’s all off?† Candy asked sulkily. Without George, Candy couldn’t’t stand a chance making the dream come true alone and there was no persuading George to reconsider. Candy was vexed at Curley’s wife as she laid dead, â€Å"Ever’body knowed you’d mess things up†. He knew that if she didn’t disturb Lennie they would all be able to leave the ranch and have a good life together. Now that she had caused all these problems he had no respect for her at all and insulted her by using harsh names such as â€Å"lousy tart† and â€Å"bitch†. Women to those times weren’t seen as equals, they done what they were told and weren’t much use. Curley’s wife is a good example of a typical woman to those times. She is referred to as Curley’s wife and nothing else to show her lack of importance. She craves attention as no one pays her no mind, so she resorts to Lennie who listens too her dream. Her dream was to make something of her self by becoming an actress. â€Å"Coulda been in the movies, an’ had nice clothes – all of them nice clothes they wear. An’ I coulda sat in them big hotels, an’ had pitchers took of me.† she reminisces on the past were she had a chance of fulfilling her dream and all the materialistic things she would have had. She sounded ungrateful when she said, â€Å"I wouldn’t be livin’ like this, you bet† as if to say what Curley had to offer wasn’t good enough when that’s what nearly all women wish they could have. Her marriage to Curley was an escape from loneliness which seemed to have failed. As she was an attention seeker she used her sexuality to her advantage to lure in other men, even if they were at the bottom of the social hierarchy. Although the other men were aware of the sly schemes, Lennie was mesmerized by her beauty and was generally vulnerable. She even admitted that she was lonely to make Lennie feel sorry for her by saying, â€Å"Why can’t I talk to you? I never get to talk to nobody. I get awful lonely.† She did this to make him feel sorry for her and give in to her cunning ways. She had finally found someone dumb enough to listen to her pitiful life story without passing a judgment on her and it all started from, â€Å"Maybe I will yet.† Then with such passion she let lose what she had bottled up inside for a while. She couldn’t care about what Lennie had to say when he included his own dream in the conversation, â€Å"she went on with her story quickly, before she could be interrupted.† For someone desperate to talk to someone she seemed awfully ungrateful and selfish. She was fully aware of what he was capable of yet she still took the risk of getting to close. â€Å"She took Lennie’s hand and put it on her head† she told him to â€Å"Feel right aroun’†¦Ã¢â‚¬  this was the biggest mistake she could have ever possibly made. â€Å"From the slightest jerk he began to panic. His child and animalistic side began to collide again. Like a child he held on and panicked, however, he didn’t realize he was hurting her and she wasn’t strong enough to struggle free. She died young and still could have made something of herself but she could never get another chance after that.† This quote is taken after Curley’s wife died, her dreams like the others but hers different of wanting to be famous were shattered. Crooks is just the isolated â€Å"nigger† at the bottom of the social hierarchy on the ranch who constantly got degraded by everyone. His status is even lower than any woman’s. Any black person to those times would have the most selfless dream, to be treated as an equal and to have freedom. George and Lennie were the only ones that communicated with Crooks so it probably made him feel somewhat wanted. Crooks also developed a desire to join the dream. Crooks constantly had to take everything thrown at him verbally by Curley’s wife as he had no status as a â€Å"busted-back nigger†. She constantly abused him and when he finally decided to stand up for him self he got knocked back down again. â€Å"Keep your place then, Nigger. I could get you strung up on a tree so easy it ain’t even funny.† This shows that if Crooks did anything out of the ordinary it will be reported and he will be dealt with in harsh ways. It made him realise that he couldn’t take part in the dream, all hope had been lost thanks too the threat Curley’s wife made. Every character mentioned above presented their dreams in the form of a story to another character. Each of the dreams were different yet similar in many ways. All of the dreams resorted to freedom from somewhere or someone, and not to suffer from financial problems. They all wanted to be able to support themselves and survive from what they owned. The only difference being that some were unrealistic and they had different views of the dreams they wished too accomplish. In the past Curley’s wife was close to being an actress twice. Only thing that stopped her was her mother, who didn’t let this dream continue knowing what the consequences would be later on in life. George, Lennie and Candy were less than a month away from completing their task of obtaining the land. In the end Lennie accidentally ruined everything and didn’t even know what he had caused. Crooks wasn’t as close, he only had hopes of becoming apart of the dream, but nothing had been established officially. I think the situation on the whole affected George the most as it was originally his aim to work towards it and without it he felt like there was nothing left for him. He lost faith in his dream and his fellow companion. I believe Steinbeck looked at how the Great Depression affected the different people in America and sympathized on their behalf. All the characters represent all types of people in America; the elderly, disabled, women and the ethnic minorities. They all played important parts as they helped to show how major the issue was.

Scotch Tape and Inventor Richard Drew

Scotch Tape and Inventor Richard Drew Scotch tape was invented in 1930 by banjo-playing 3M engineer Richard Drew. Scotch tape was the worlds first transparent adhesive tape. Drew also invented the first masking tape in 1925- a 2-inch-wide tan paper tape with a pressure sensitive adhesive backing. Richard Drew - Background In 1923, Drew joined the 3M company located in St. Paul, Minnesota. At the time, 3M only made sandpaper. Drew was product testing 3Ms Wetordry brand sandpaper at a local auto body shop, when he noticed that auto painters were having a hard time making clean dividing lines on two-color paint jobs. Richard Drew was inspired to invent the worlds first masking tape in 1925, as a solution to the auto painters dilemma. Brandname Scotch The brand name Scotch came about while Drew was testing his first masking tape to determine how much adhesive he needed to add. The body shop painter became frustrated with the sample masking tape and exclaimed, Take this tape back to those Scotch bosses of yours and tell them to put more adhesive on it! The name was soon applied to the entire line of 3M tapes. Scotch Brand Cellulose Tape was invented five years later. Made with a nearly invisible adhesive, the waterproof transparent tape was made from  oils, resins, and rubber; and had a coated backing. According to 3M Drew, a young 3M engineer, invented the first waterproof, see-through, pressure-sensitive tape, thus supplying an attractive, moisture-proof way to seal food wrap for bakers, grocers, and meat packers. Drew sent a trial shipment of the new Scotch cellulose tape to a Chicago firm specializing in package printing for bakery products. The response was, Put this product on the market! Shortly after, heat sealing reduced the original use of the new tape. However, Americans in a depressed economy discovered they could use the tape to mend a wide variety of things like torn pages of books and documents, broken toys, ripped window shades, even dilapidated currency. Besides using  Scotch  as a prefix in its brand names (Scotchgard,  Scotchlite and  Scotch-Brite), the company also used the Scotch name for its (mainly professional) audiovisual magnetic tape products, until the early 1990s when the tapes were branded solely with the 3M logo.  In 1996, 3M exited the magnetic tape business, selling its assets. John A Borden - Tape Dispenser John A Borden, another 3M engineer, invented the first tape dispenser with a built-in cutter blade in 1932. Scotch Brand Magic Transparent Tape  was invented in 1961, an almost invisible tape that never discolored and could be written on. Scotty McTape Scotty McTape, a  kilt-wearing  cartoon  boy, was the brands  mascot  for two decades, first appearing in 1944.  The familiar  tartan  design, a take on the well-known  Wallace  tartan, was introduced in 1945. Other Uses In 1953, Soviet scientists showed that  triboluminescence  caused by peeling a roll of an unidentified Scotch brand tape in a  vacuum  can produce  X-rays.  In 2008, American scientists performed an experiment that showed the rays can be strong enough to leave an X-ray image of a finger on  photographic paper.

Introduction to Art Essays

Introduction to Art Essays Introduction to Art Essay Introduction to Art Essay EXPULSION OF ADAM AND EVE FROM EDEN Charisse Drysdale HUM 100 May 16, 2011 The purpose of this essay is to analyze the painting of Masaccio, Expulsion of Adam and Eve from Eden. Masaccio of the early fourteenth century attempted to observe carefully and to record the variety of his visual experience in a logical and clear manner. Masaccio faced the problem of arranging figures in a mathematically defined space without making the picture appear to be artificially constructed, and thus isolating them from the composition or even sacrificing them to the ideal proportions of the room. Masaccio solved the problem by placing the traditional portraits of his patrons, the figures of God the Father remains unclear, thus softening to some extent the rigors of the mathematical perspective. Masaccios painting is highly dramatic, volumetric, and expansive. The shapes of Masaccios Adam and Eve are constructed not with line but with strongly differentiated areas of light and dark that give them a pronounced three-dimensional sense of relief. The expressive movements and gestures that Masaccio gives to Adam and Eve powerfully convey their anguish at being expelled from the Garden of Eden and adds psychological dimension to the impressive physical realism of these figures. Masaccios harrowing scene of the expulsion of Adam and Eve from the Garden of Eden shows the expressive force and directness of his style. An angel drives the sinners into the harsh, barren world, where the light mercilessly exposes their guilt and despair. Masaccios composition is beautifully balanced within the narrow format. The forward movement, dictated by the gesture of the angel, is firmly anchored by the strong vertical running from the heads of Adam and Eve to their heels. The muscular tension of Adams body, and the fluidity of Eves, were inspired by a contemporary relief, Masaccio is one of the first artists to use light realistically, rather than using it to highlight his figures. They are drawn nude, with expressions of pure anguish that invite the viewer to oin them in sadness for the sin that we all share. Masaccio uses naturalism to portray one of the most known stories of his time, and this naturalism draws the reader into the emotions of the figures of the story. Because we share the same sin as the figures in the painting, they are depicted in a naturalistic way to make them seem even more like us. Masaccio was concerned with the naturalistic portrayal of human figures, particularly in terms of shadow and light, color, shape, and dimensions in space. These aspects all relate back to perspective: the painter takes pains to represent the size of the figures accurately and they therefore must further resemble Nature in their form, arrangement, and their ability to cast shadows. The figures must also be arranged in appealing positions, and the composition must have â€Å"dignity† in that there are enough characters to interest the viewer but not so many that the work appears crowded. Lastly, he emphasizes the importance of an istoria. That is, the work should contain some kind of narrative or story. The emotions of the figures must be culpable and real for the viewer: the viewer must enter the story. In sum, a painting must become the viewer’s emotional reality, as well as its physical reality (in that the painter attempts to recreate the plane of vision created by the visual pyramid of the eye). The figures must occupy space, capture light, and have mass: they must be a part of the viewer’s world. Scientific perspective also contributes to the viewer’s perception of the painting as reality; the painting is meant to appear as would a real scene in front of a viewer. The painter can use techniques of color, light, and perception to elicit a controlled response from the viewer. The viewer’s eye takes in the painting as seen from life and enters into the emotions portrayed; the istoria is of upmost importance in creating this illusion. Masaccio is using movement and perspective to create an illusion of space that is not actually there, but that would exist if the painting was reality. In this way, the viewer can enter into the istoria. The illusion of perspective reminds the viewer of their distance from God, their own mortality, and also the role of the Church as intercessor. Once again, the naturalist technique used by Masaccio is to elicit a certain response from the viewer and the world of the painting becomes their own reality.