International marketing Essay Example | Topics and Well Written Essays - 750 words - 1

International marketing - Essay ExampleIn adaptation, however, on that point is less risk of consumers rejecting a product or service be drift research will have been done to identify their preferences before products and run bottomland be created for them. In many cases, multinational corporations such as McDonalds owe their mastery to adapting their marketing mix strategies to suit the local preferences. While effectiveness and greater profits tend to be the result if normalization, customer orientation also brings acceptance to companies that use to expand to international markets. Both standardization and adaptation have their uses within the international business bena. The Marketing Strategy of Cell Phone Carriers in Africa. There are different environmental factors that cell phone carriers in African nations take into friendship when establishing new branches. Some of these include Strategic Risk The cell phone firms have to take into grade the competitors in the mobile industry, as well as the purchasing power of their tar endureed consumers. Sometimes they may get word intense competition from other previously established distributors that have government backing. Such business rivals can adversely affect a new company that is seeking to establish itself. running(a) Risk This has to do with faulty infrastructure or imperfect logistics. In many African nations, there may non be enough roads or transport facilities to ensure that raw materials are accessed and products created on time. This is something that ends up adversely affecting productivity. Political Risk Political instability is something that has plagued many African nations in the past. This inwardness that companies have to either ensure that they have government backing, in order to reject would be attackers, or... Operational Risk This has to do with faulty infrastructure or imperfect logistics. In many African nations, there may not be enough roads or transport facilities to e nsure that raw materials are accessed and products created on time. This is something that ends up adversely affecting productivity. Political Risk Political instability is something that has plagued many African nations in the past. This means that companies have to either ensure that they have government backing, in order to discourage would be attackers, or are located in a secure environment. On the other hand, they could exactly purchase their own security teams. This, however, ends up being an additional cost.Country/Culture Risk When a country has been plagued in political strife for a long time, its citizens usually begin to view frenzy as being a normal part of life. This means that recklessness, the lack of law and order, and crimes such as stealing are seen as being normal. Theft of company resources, in such cases, can cause a company to use more capital than was originally planned, just to buy more assets and get adequate security.